Charles Darwin

Charles Darwin is the man who shaped our perspective about current development. He proposed and clarified the hypothesis of common choice and the hypothesis of natural selection. So as to completely comprehend the contemporary developmental hypothesis, we should completely comprehend Charles Darwin's initial hypothesis. In this article, I will clarify the total foundation of Charles Darwin to the peruser, disclose his journey to HMS Beagle, and talk about his hypothesis of common determination. Charles Robert Darwin, originator of Evolution, was conceived in the English field on February 12, 1809. Charles Darwin was conceived on February 12, 1809. Charles Darwin was battling at school as a kid. In 1825 Charles turned into a fortunate individual and went to the clinical office. Darwin is a British researcher who manufactured the establishment of advancement and changed our perspective on the normal world. Charles Darwin is a disclosure of transformative science hypothesis. Charles Darwin is hitched to his cousin Emma Darwin for a long time. - until now, Charles Darwin has reformed the science that advanced society knows well. He is liable for the development that individuals are as yet encountering today. Conceived in England on February 12, 1809, he turned into the fifth offspring of Dr. Robert and the Susanna Darwin family. He has three sisters and one sibling. As his dad prevailing as a specialist and his mom had a place with the Wedgwood family, the Darwin family is viewed as well off. Charles Darwin was conceived in Shrewsbury, England. Charles Darwin's granddad is a naturalist, a thinker, and a specialist Erasmus Darwin, and he has distributed four volumes of his articles, remembering his perspectives for species advancement. Charles Darwin's dad is additionally a specialist and I trust his child will acquire the family's convention. At sixteen years old, Darwin was sent to the University of Edinburgh to contemplate medication. Darwin is progressively inspired by his zoology and topography courses. In the long run, his dad removed him from Edinburgh and sent him to Cambridge to contemplate religious philosophy. Charles Darwin Charles Darwin is the man who shaped our perspective about current development. He proposed and clarified the hypothesis of normal determination and the hypothesis of natural selection. So as to completely comprehend the contemporary developmental hypothesis, we should completely comprehend Charles Darwin's initial hypothesis. In this article, I will clarify the total foundation of Charles Darwin to the peruser, disclose his journey to HMS Beagle, and talk about his hypothesis of normal determination. Charles Robert Darwin, organizer of Evolution, was conceived in the English field on February 12, 1809. Charles Darwin was conceived on February 12, 1809. Charles Darwin was battling at school as a kid. In 1825 Charles turned into a fortunate individual and went to the clinical division. Darwin is a British researcher who assembled the establishment of advancement and changed our perspective on the regular world. Charles Darwin is a revelation of transformative science hypothesis. Charles Darwin is hitched to his cousin Emma Darwin for a long time. - until this point, Charles Darwin has upset the science that cutting edge society knows well. He is liable for the advancement that individuals are as yet encountering today. Conceived in England on February 12, 1809, he turned into the fifth offspring of Dr. Robert and the Susanna Darwin family. He has three sisters and one sibling. As his dad prevailing as a specialist and his mom had a place with the Wedgwood family, the Darwin family is viewed as rich. Charles Darwin was conceived in Shrewsbury, England. Charles Darwin's granddad is a naturalist, a scholar, and a specialist Erasmus Darwin, and he has distributed four volumes of his articles, remembering his perspectives for species improvement. Charles Darwin's dad is likewise a specialist and I trust his child will acquire the family's convention. At sixteen years old, Darwin was sent to the University of Edinburgh to examine medication. Darwin is increasingly keen on his zoology and topography courses. In the long run, his dad removed him from Edinburgh and sent him to Cambridge to contemplate religious philosophy.

Teen Pregnancy Essay -- Teenage Mothers

     In the US, youngster pregnancy rates have been diminishing in the most recent decade despite the fact that present rates remain twice as high as those found in other industrialized countries (Alan Guttmacher Institute, 1994). Disregarding diminishing rates, among African American young people, the pregnancy rate is especially high. In 1996, the pregnancy rate was 178.9 per thousand among African-American females matured 15 to 19 years, contrasted and a pregnancy pace of 82.6 among whites (Alan Guttmacher Institute, 1999). Furthermore, based on the discoveries of the 1995 National Survey of Family Growth, it was resolved that African American females (48%) matured 15 to 17 were almost certain than their white (34%) partners to have had sex since menarche. Based on data give by the National Center to Health Statistics (1997), African-American females matured 15 to 19 were more probable than their white friends to have had their first se xual experience (i.e., intercourse) without utilizing successful contraception (24% versus 14%, individually). Therefore, based on such hazardous conduct, African American young people are at more serious hazard than their white companions for encountering a pregnancy. pregnant, particularly on the off chance that it was with the infant's dad. A finished up by Harris, the greater part of the moms accepted that sex was a conduct they were going to keep on taking part in, paying little mind to danger of ailment or pregnancy. When contrasted with the youthful dads taking part in the investigation, Harris detailed that the majority of the dads demonstrated that they were presently captivating in secured sex.      Environmental Influences      As many have recommended, while commitment in unprotected sex at an early age places youths in danger for pregnancy, there are various different variables that impact African American teenager pregnancy rates. As per Dervarics (2004), African American youngster moms and fathers are regularly spoken to among the rising number of minority "disconnected" youth in the US. This gathering is involved teenagers ages 16 to 19 who are both out of school and unemployed. Dervarics revealed that about A fourth of African Americans ages 18 to 19 falls into the detached class. As a result of being detached, as clarified by the creator, African Amer... ...with destitution. It is these issues that consideration must be guided towards so as to lessen youngster pregnancy rates. References Alan Guttmacher Institute. (1994). Sex and America's youngsters. NY: The Alan      Guttmacher Institute. Alan Guttmacher Institute. (1999). Young pregnancy: Overall patterns and state-by-state      information. NY: The Alan Guttmacher Institute. Dervarics, C. (2005). Minorities overrepresented among America's 'disengaged' youth.      Population Reference Bureau. Discovered online at:      http://www.prb.org/Template.cfm?Section=PRB&template=/ContentManagement     /ContentDisplay.cfm&ContentID=11335 Lardner, J. (2005). Arline Geronimus on youngster parenthood. Inequality.Org. Discovered online      at: http://www.inequality.org/teenparenthood.html National Center for Health Statistics. (1997). Richness, family arranging, and ladies'      health: New information from the 1995 National Survey of Family Growth. Hyattsville,      MD: National Center for Health Statistics.

Fight or Flight Theory of Panic Disorder

Fight or Flight Theory of Panic Disorder Panic Disorder Symptoms Print Fight or Flight Theory of Panic Disorder By Sheryl Ankrom linkedin Sheryl Ankrom is a clinical professional counselor and nationally certified clinical mental health counselor specializing in anxiety disorders. Learn about our editorial policy Sheryl Ankrom Medically reviewed by Medically reviewed by Steven Gans, MD on November 09, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD on November 09, 2019  Ayse Mardinly / EyeEm / Getty Images More in Panic Disorder Symptoms Diagnosis Treatment Coping Related Conditions In This Article Table of Contents Expand Purpose Fight or Flight Response When the Response Is Triggered How Fear Is Reinforced Treatment View All Back To Top The  fight or flight response is a physiological response to a stimulus which our bodies consider dangerous or life-threatening. This responseâ€"also called the acute stress responseâ€"is familiar to most people as the intense feeling of anxiety, shaking, and fear that can occur when our bodies prepare for a possible emergency. First described in the 1920s, the fight or flight response is the first part of the involuntary general adaptation syndrome, In the fight or flight response, stimuli result in stimulation of the sympathetic nervous system. The  sympathetic nervous system then sends a message to the adrenal glands which result in the release of the stress hormones,  epinephrine (adrenaline), norepinephrine (noradrenaline), and cortisol, among others. These hormones, in turn, lead to the symptoms associated with the response.?? The counterpart to the flight or flight response is the relaxation response in which the body goes back to normal. The recovery period between a fight or flight response and normalization of body functions is variable but often occurs between 20 and 60 minutes following stimulation if the perceived threat disappears. Purpose The fight-or-flight response is a stress reaction that likely evolved out of the survival needs of our early ancestors living with the daily dangers of the time. To demonstrate, imagine you’re a prehistoric cave dweller relaxing one evening and enjoying the daily catch. Suddenly, a large and hungry saber-toothed tiger appears on your doorstep. To him, you look like a tasty morsel on the food chain. But, human design kicks in with a surge of strength and energy, increasing your chances of surviving this encounter. Fight or Flight Response With Panic Disorder Some theorists believe that this old stress reaction is seen in the common fears associated with modern day panic disorder, specifically, in the fear of large open spaces or being in situations without an easy escape route. In the dangerous world of our ancestors, crossing a large open field leaves one vulnerable to attack. The same can be said for being cornered without any means of escape.?? What Happens When the Response Is Triggered Researchers have identified numerous physiological changes that occur during the flight-or-flight stress response. As noted above, these changes are believed to be triggered by the sympathetic nervous system through the release of stress hormones into the bloodstream.?? This release causes immediate physical reactions in preparation of the muscular activity needed to fight or flee the threat. Some of the changes during this process include: Increased heart rateRapid breathingConstriction of blood vessels to some parts of the body and dilation of blood vessels to the muscles (increased blood flow to tissues necessary for escaping, such as skeletal muscles and decreased blood flow to tissues not necessary for escaping, such as the smooth muscles  associated with digestion)Dilation of pupilsAuditory exclusion (hearing loss)Tunnel vision (loss of peripheral vision in order to fully focus on the danger at hand)Sweating (to cool your body in response to the heat generated as your body gets ready to contend with a predator) These physical changes occur rapidly and automatically. If one were experiencing a life-threatening event, they would be expected. But, when they occur while picking up a few groceries for dinner or sitting in a meeting at work, they can be quite frightening. Since much of the stress in our current day society is psychosocial stress, this prehistoric response which once was necessary for survival could even be detrimental. How Fear Is Reinforced When There Is No Danger During a panic attack, the body’s alarm system is triggered without the presence of any danger. It is the absence of identifiable danger that actually intensifies the fear associated with panic attacks. If there is an identifiable danger, we understand the symptoms. We can then fear the danger, not the symptoms. However, if there is no danger and someone experiences sweating and changes in heart rate, breathing, vision, and hearing, it would seem logical to fear the symptoms, even believing they are life-threatening. Physically, your body is telling you to get ready, you are in grave danger. But how do you prepare psychologically for certain danger that is unseen? It may be that you assign the symptoms mistaken meaning.  It may be that you immediately flee the situation as if it were dangerous. But, these thoughts and actions don’t get you out of danger. They only reinforce and strengthen the association of a fear that is not based on an actual threat. Treatment Since the fight or flight response underlies many of the symptoms common with panic disorder, researchers have investigated ways of taming this response. Since the flight or flight response isnt under conscious control, but rather an involuntary reaction it doesnt work to just say Im not stressed. The treatment for panic disorder most often includes several modalities including both medications and cognitive behavioral therapy.?? One method of treating the disorder called  desensitization takes into account the fight or flight response. In this method, people with panic disorder are gradually exposed to anxiety-causing stimuli while learning to control their anxiety and panic simultaneously.?? Breathing exercises and other stress reducers can be helpful to help calm the body after the initial fight or flight reaction has occurred. Since many people, even those without panic disorder, cope with a level of stress that could be detrimental rather than helpful to the body (unlike eustress), taking a moment to check out ?stress management techniques may be just what the doctor ordered. The 9 Best Online Therapy Programs

The Globalization of Food Culture - 1483 Words

The Globalization of Food Culture The term â€Å"food culture† describes the entire cultural landscape of nutrition; everything that has anything to do with the way we eat, what we eat and where we eat. What we seldom realize are all the aspects food influences or is influenced by: â€Å"Food is used to: 1. Satisfy hunger and nourish the body. 2. Initiate and maintain personal and business relationships. 3. Demonstrate the nature and extent of relationships. 4. Provide a focus for communal activities. 5. Express love and caring. 6. Express individuality. 7. Proclaim the separateness of a group. 8. Demonstrate belongingness to a group. 9. Cope with psychological or emotional stress. 10. Reward or punish. 11. Signify social status. 12. Bolster†¦show more content†¦Growing population, climate problems or – the most likely of all reasons according to â€Å"Globalization and Diversity† – political reasons are the reasons for food shortages and famines (Rowntree, 47). While the meat consumption in the United States and other rich countries is growing, two thirds of the world population consume a vegetarian or near vegetarian diet, as meat is too expensive for a majority of the population. The increasing demand for meat does not have only have health related consequences, but is also cause for environmental concerns (47). The meat consumption in the US contributes as much to the green house gas problem as the transportation segment – a whopping 18 percent! This is not only the case within the United States, but also, for example, the Brazilian Amazon, where the rain forest had to give way to create pastureland for cattle (85). The glo balization of food culture does not improve that situation, because the demand for meat and other food availability increases and the supply chain is working hard to fulfill those requests. Many of the big brand name food corporations are based in the United States. The distribution of their products has three consequences: First, the product portfolio in specific reasons is being increased. Second,Show MoreRelatedEffects of Globalization Towards Our Culture721 Words   |  3 PagesHow does Globalization Affect Cultural traditions? Globalization is very synonym to us since the past few years. It can be defined as process by which regional economies, societies and cultures have become integrated through a global network of communication, transportation and trade. Globalization also has made a vast change in every angle of humans life and one of it is, our cultural tradition could be affected due to globalization process. Culture is what people eat, how they dress , beliefsRead MoreGlobalization And Cultural Change : Globalization930 Words   |  4 PagesGlobalization Cultural Change Globalization refers the movement toward globally similar social attitudes, linguistic, global trades, through increased connectedness among countries and individuals worldwide. This globalization allows citizens to discover and explore other cultures. As globalization occurs, local cultures need to take an active role. With actively engaged local cultures, globalization can be a win-win situation in both world and local cultures and can lead citizens throughout theRead MoreGlobalization Of The American Style Fast Food900 Words   |  4 PagesGlobalization is one of the most popular issues that have been discussed through the world by the sociologist for decades.(James A. D, Dick. P, Yongseok Seo 2006) According to John Tomlinson’s (Tomlinson 2006) cognition of globalization. He interprets that: â€Å"Globalization is a complex process because it involves rapid social change that is occurring simultaneously across a number of dimensions – in the world economy, in politics, in communications, in the physical environment and in cultureRead MoreGlobalization And The World Economy And Global Markets Essay1270 Words   |  6 PagesGlobalization is often connected to the world economy and global markets. HoweverHowever, it is much deeper than economic exchange of goods; it also deals with people s lifestyles, culture, language, and identity. Many people support the ideology of globalization and believed it made the world a better place for global population by turning the whole globe into a well-connected village. However, the critics of globalization claim it made our world worse than ever before in the history, diminishingRead MoreCultural Globalization: The Emergence of the Americanized World 685 Words   |  3 PagesAnnan once said, â€Å"Arguing against globalization is like arguing against the laws of gravity†. Globalization is an inevitable phenomenon in human history that brings about greater interconnectivity and int egration of people worldwide. Over the past few decades, the pace of global integration has accelerated quickly and dramatically due to unprecedented advancements in technology, communications, science, transport and industry (The World Bank, 2013). Globalization affects economical, cultural, technologicalRead MoreGloalization and Its Effect on Non- Western Cultures758 Words   |  4 PagesWhat is globalization and what affect does this have on Non-Western cultures? Merrim-Websters dictionary defines globalization as, â€Å"the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets†. When identifying the pieces of globalization, outsourcing may be the first thing that comes to mind. However, globalization and modernization are larger than outsourcing alone. In this paper we willRead MoreEssay on GLT task1887 Words   |  4 PagesWhat is globalization? Globalization , â€Å"refers to processes of international integration arising from the interchange of world views, products, ideas, and other aspects of culture† (Merriam-Webster, 2014). Since the 1980’s the impact of globalization has been on the rise. Western cultures are bringing about new ways of culture while indigenous people are modifying their traditional ways to western civilization. I will be discussing two non-western cultures and the effects of globalization. TheRead MoreCelebrating Cultural Diversity831 Words   |  4 Pagesvery important to understand the terms â€Å"globalization† and â€Å"culture†. Globalization is a process which involves changes in the natural human life. In other words we may call it as changes in the culture of that particular human being or any other particular group. Culture of a group or particular person mainly tells about the life of people or person, living traditions, historical values, religious matters in that part icular social system. So we could say culture is a subsystem with in a lager socialRead MoreGlobalization Is The Key Of Success For All Countries1183 Words   |  5 Pages1. Synopsis Globalization has no borders and boundaries across the world due to exchange of knowledge, thoughts, trade and information. This report will examine the definition of globalization, advantages and disadvantages of globalization and the popularity of globalization. Some strong evidences gathered by the primary and secondary data. Some content is based on my personal knowledge. Table of content 2. Introduction Nowadays, globalization plays the vital role all around the world. ThereRead MoreHow Does Globalization Affect Cultural Traditions in the Arabic Communities?923 Words   |  4 Pagesphenomena of globalization is having effects on Arab cultural traditions in Arab communities in many ways, like in language, education, media and customs. Globalization is making the world becoming a global village and the result is Arab communities cultural traditions are changing and are threaten to be lost . Globalization is not easy to define, but we can say it is process of integrating the worlds economies, trade, business and communications together. The problem is the culture that is dominate

Jazz The Emergence Of Jazz - 1301 Words

Jazz: the Emergence Jazz is a form of music that originated in the United States during the early 1900s. It was a form of music that influenced generations, started the music careers of many great musicians, and its ties are in the melting pot of New Orleans. Jazz has a variety of styles to listen to and also has many diverse musicians to experience these diverse sounds from. Jazz is a great form of music. Its different styles and musicians give it diversity, while strengthening ties to the African American community. It grew out several different forms of music in the melting pot of the United States known as New Orleans, in the 1800s, where African American, European, Americans, French, Spanish, English and Native Americans mingled and mixed (American Jazz). The culture of the city absorbed elements from each of these groups, and is immediately obvious is music. The musicians of the city shared their musical styles and played together (Matthews, Andrew). The music styles they share d formed one of the earliest styles of jazz. The roots of it are in the cities where Jazz was a big influence on the cities: New Orleans, Chicago, New York, Kansas City, Los Angeles, and Detroit. At various times in history they have been incubators for jazz. Jazz was not created overnight (Jazz Makers pg. 9). The elements that grew together to form the new style of music were present in more than one region of the United States for several years before they coalesced into a recognizable newShow MoreRelatedThe Ragtime And The Blues1184 Words   |  5 Pagesthe blues were essential and influential in their contributions to the development of jazz. Together, they served as the primary predecessors to the later, more complicated genre. Key elements from each brand are incorporated and mixed to create jazz. Without the creative geniuses of ragtime such as Scott Jopin and James Reese Europe and Blues propagators W.C. Hady and Robert Johnson, the distinctive genre of jazz would not have emerged. Ragtime and blues are both unique in their respective stylesRead MoreMusic, Blues And Ragtime1337 Words   |  6 Pagesâ€Å"Jazz is the first true art form to come from the soil of America†, Winton Marsalis made this claim in the film Jazz by Ken Burns. Jazz would be born here in America after the fall of slavery. The interactions between previously enslaved peoples and the rest of society gave the breeding ground for a mixture of cultures and music styles. The city which was most clearly known for the mixing of cultures after the Civil war was New Orleans. In New Orleans the primary cultures and ethnicities seen included:Read MoreRagtime And Blues : The History And Their Influence On Jazz1581 Words   |  7 PagesRagtime and Blues: The History and Their Influence on Jazz In the city of New Orleans, from parades to clubs and from weddings to funerals, one element usually remained constant throughout all these events: the music that permeated the air. At most of these occasions, a band often performed as entertainment, providing many opportunities for musicians in the area to work. By the early 20th century, due to various factors such as mix of ethnicities and cultures with syncopated musical styles influencedRead MoreAspects Of Langston Hughes And The Harlem Renaissance755 Words   |  4 PagesAlthough it was a time of great discrimination, the Harlem Renaissance was a time of emergence for African Americans artists. Several writers such as Langston Hughes emerged during this period. African American writers who emerged during the Harlem Renaissance were heroes to lower-class blacks living in Harlem. Langston Hughes was a household name amongst the lower-class during the Harlem Renaissance. Hughes’s poetry was strongly influenced by the Harl em Renaissance because of his love for the blackRead MoreIn The Middle Of The 19Th Century, Congo Square Became1369 Words   |  6 Pageson the bottom of a society full of slavery and segregation, the origin of jazz was less a singular event than an evolving movement. None of those pioneers, however, could have anticipated the future of their developing art form. None could have foreseen that their informal rhythmic gatherings would eventually lead to nationally recognized big bands with more than 20 musicians and celebrity band leaders. The trajectory of jazz history is complex and rich, flowing from style to style and from regionRead MoreThe Beginning of Jazz and the Effects Early Jazz Had in the 1920s860 Words   |  4 PagesJazz could be what describes America to a â€Å"T† in the 1920s. It was very popular throughout the entire decade of the 1920s. This era was called â€Å"The Jazz Age†, which was a term coined by F. Scott Fitzgerald (Campbell 52). It not only affected music, but it also contributed to an entire cultural renaissance in Harlem, brought other cultural groups together in a time of segregation, and the lifestyle of many Americans throughout the 1920s. Jazz would be the mold for everything American in the 1920sRead More Ragtime Essay examples850 Words   |  4 Pages Ragtime was a very influential part of the development of jazz. Ragtime became very popular in the late 1800’s. Ragtime’s distinct style set it apart from the other genres. Syncopation is what defines this art form. This is when the loud accents fall in between the beats. Anything that is syncopated is basically ragtime. One of the most important ragtime composers was Scott Joplin. Like all great artists, Joplin did not restrict himself to this favored art form. Both before the advent of ragtimeRead MoreThe Spread of Jazz and the Effects on Society1288 Words   |  6 Pagesovert racism dominated the minstrel show even as it provided employment oppo rtunities for black performers; revisionist histories abound, especially in the development of jazz music, as the invaluable contributions of the black artists preceding the jazz movement often had their story rewritten to assert the development of jazz music by white artists instead. Despite these challenges, the growth and spread of music in this era was ultimately a positive influence on black culture. In addition toRead MoreAnalysis Of The Song Crazy Blues 1172 Words   |  5 Pagesversion was hardly successful, Mamie Smith’s version was paramount in exposing the recording industry to African Americans and their various types of music.4 â€Å"Crazy Blues† sparked the creation of a business centered on African American culture allowing jazz, blues and black pop music to flourish. As the very first blues record ever issued, this song has been recognized as a landmark and was inducted into the Grammy Hall of Fame in 1994.3 Both Noble Sissle and Mamie Smith had incredible impacts on theRead MoreLangston Hughes : Jazz Poetry And Harlem Renaissance1212 Words   |  5 PagesLangston Hughes Jazz Poetry and Harlem Renaissance Langston Hughes was an African American poet who was born on 01 February 1902 in Joplin, Missouri. His parents separated and later divorced during his childhood. Subsequently he was raised predominantly by his maternal grandmother. His grandparents were politically active and supporters of the abolition of slavery. They were activists in the movement for voting rights for African Americans. Through their active involvement in his upbringing

Walking and Word Swag Free Essays

Got Swag? 1. What is â€Å"swag†? Being a commonly used word in the 21st century, â€Å"swag† has arisen from song lyrics and populated through postages on popular online websites such as â€Å"Facebook†, â€Å"Twitter†, and â€Å"Tumblr†. It has stemmed from the word â€Å"swagger†, which is a noun that means a very confident and typically arrogant or aggressive manner. We will write a custom essay sample on Walking and Word Swag or any similar topic only for you Order Now This manifestation of the word â€Å"swag† has caused most teenagers to use this term to define themselves. Swag is utilized as a noun to describe a person’s mannerisms as â€Å"cool† when compared to the ordinary layperson. In the contemporary society, a key judgment of one’s character is whether their actions contain swag or not. Swag can be defined either negatively or positively through judgment of everyday actions such as walking, talking, and self-appearance. 2. As aforementioned, the way a person walks or talks may show whether they have swag or not. Someone who would be considered to have swag would walk in a confident and self-assured manner. Key characteristics of such a person’s walking habits are having a straight posture, meticulous foot placing, and a subtle arm sway. In addition to walking habits, smooth-talking teenagers are believed to show swag by the way they speak. For example, a guy can smooth-talk and flirt with a girl to persuade her on a date with him. On the other hand, a girl can talk with swag by conveying a more confident tone. She can assertively talk about her unique qualities (e. g. her curvy body) as a sign of swag. Aside from being able to â€Å"walk the walk† and â€Å"talk the talk†, having a unique fashion sense also differentiates the layperson from one who has swag. 3. The appearance, grooming, and outfits of people may or may not indicate that they have swag. Regarding clothes, swag is gauged by one’s sense of style. The median used for this gauge is the dressing habits of many celebrities in the music industry. For instance, outfits like adjustable snapback hats, Jordan sneakers, varsity leather jackets, or sweatshirts by the label Obey are types of swag clothing. Celebrities such as rappers, Soulja Boy, Tyga, and as well as singer, Justin Bieber, wear swag type of clothing. The iconic status of celebrities influences people to dress like them. Conversely, there are many people who see the style swag in a negative manner. People such as myself do not like to dress that certain style and would rather dress in a more formal style. For example, my style of clothes would be considered GQ or Gentlemen Quality-like, which comes from a fashion magazine style regarding formal clothes. My GQ style is different from the swag style because it consists of classy clothes such as polo shirts, button downs, ties, and suits. The style dichotomy between GQ and swag shows how different types of people can have opposing opinions on the use of the word swag. 4. My opinion of the word is in a negative connotation but others use the word as a compliment. Teenagers use swag in their everyday lives to describe their activities. For examples some teenagers consider swag as sexual activity, buying the newest swag style clothes or doing what they believe is â€Å"cool†. Everyone has different opinions of what action is considered â€Å"cool† or not. As a result, many people have the opinion that swag is an unprofessional word with unnecessary and meaningless content. The different views of the word show two different opinions. 5. A personal story involving the word swag involved one of my achievements on the dance floor of a party. My friend George and I were always partying on the weekends and were invited to a private high school party. On the night of the party, I got the chance to dance with one of the best looking girls there. As I was dancing, I saw George point at me and heard him say, â€Å"Now that is swag† to another girl standing next to him. George was indicating that I had swag because I was dancing with a beautiful girl. After my dance, I told him to not label anything I do as swag. The reason why I said this stems from my non-conforming personality. I told him that I view swag has a negative description and would prefer not to change my opinions about it. . The slang word swag is common in this new generation. Therefore, the use of the word is more popular among teenagers. Having swag or what is considered to be swag is simply a word for people to describe what they believe to be as â€Å"cool†. As portrayed in the narrative, telling a person they have swag may even be taken offensi vely; especially if that individual does not believe in the society – defined definition of the word. Conclusively, the different aspects of walking, talking, and style can be gauged as a negative or positive outlook on swag based on one’s personal opinions. How to cite Walking and Word Swag, Essay examples

Intergration of Traditional and Digital Marketing free essay sample

Introduction Integrated Marketing is where all forms of marketing channels and communications are carefully linked together to reinforce a single coherent message. Integrated marketing programs incorporate an appropriate and customised combination of on-line and traditional marketing elements that can include: †¢Search Engine Optimisation (SEO) The use of keywords that increases ranking in the google listings according to relevance of the words used in the search engine. †¢Search Engine Marketing (SEM) The maximizing of exposure through Pay Per Click impressions. Social Media Marketing The use of social network platforms †¢Email Marketing Campaigns Mainly used to inform existing customers of new products and services. †¢Radio Advertising Used in the traditional marketing strategies however a medium that can be a very powerful tool of integrating the two marketing traditions †¢Television Advertising Placing commercials during specific times of the day or durin g programs views aimed at a specific target audience can be very effective means of lead generation †¢Bill Board Advertising A effective medium for supplementing a well established online marketing program †¢Newspaper Advertising Effective medium for attracting a wide audience as Television . We will write a custom essay sample on Intergration of Traditional and Digital Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Traditional and digital methods are never as effective separately as they are when fully integrated with one and other. However developing sustainable integrated solutions and successfully executing them ar part of a comprehensive strategy requires foresight and planning. An example of traditional and online marketing strategies powerful interaction was from the Educational Building Society, (EBS) , campaigne â€Å"Mortgage Information Evening†. EBSâ€Å"Mortagage Information Evening† Traditional and Digital Integration. EBS developed a marketing strategy informing potential home owners of an open evening for mortgage advice. The major concept to this strategy is the use of an open evening giving expert advice in order to capture a existing customer base of those interested in buying their own home. The traditional strategies used to inform customers of this open evening were: newspaper, local radio and bill boards and the digital marketing strategies were SEO,Quick Response code, scan, (QR), Blogs, and Cookies. The apparent goal of this marketing strategy was to direct their audience from the traditional arena to the digital market and this was done through the process of the potential customer having to registering in order to attend the information evening. Looking at each medium used individually this can be clearly illustrated: Newspaper Media A newspaper advertisement is an extremely effective means of reaching and attracting a wide audience. The main drawback to this type of medium is competition of the news, other advertisements and location of the advert in the paper. To overcome this obstacle a newspaper advertisement should contain a high visual and headline with a call to action. The EBS advertisement was structured accordingly where they had four full page insertions at the front of the Metro Herald. The front page had a large visual and head line with sub head lines on the other three pages. The integration from traditional to digital took place at the call to action where the customer was directed to their web site via e-mail, or by scanning a Quick Response code, (QR), with a mobile phone which again, brought the viewer to the EBS web site. Local Radio The key aspect of radio media is that it is reliant on only one of the senses and that is hearing. It is on this basis radio has been classified as the â€Å"theatre of the mind† as it generates the imaginaton of the listener. EBS generated a raidio advertisment with a male voice over in a conversation with a female voice over about getting a mortagage. It gave the impression that the listener was listening in on the conversation. The intergration from traditional to digital occured through a third male voice over calling to action by giving the EBS website to attendi the open information evening. Bill Board Bill Boards can be an effective method of highlighting a companys visibility and Brand awarness. It is most effective to sustain a established online marketing program as in the case of the EBS. The intergration occured where the call to action was to direct the audience to the website. Information Evening. The information evening was it self a traditional strategy where EBS inviting those interested in taking out a mortgage to attend for expert advice. This was not only to capture a existing customer base but as the potential customer had to register on line, the intergration from traditional to digital took place as they had to give their Email address and asked if this could be used for further promotions. Thus it allowed EBS to update or create a data base for those promotions. It has been clearly illustrated how EBS used the traditional marketing programs to direct their audience online. However in order to expand their audience further EBS also used a number of digital strategies which were: Search Engine Optimisation. Although EBS used traditional marketing strategies to send their audience directly on to their web page, when â€Å"mortgage information evening† is placed in a search engine, EBS was ranked second as they use keywords that were highly relevant to that search. Use of Blogs on Social Media Platforms and Third Party Sites A Blog short for â€Å"Web Log† refers to a list of journal entrires posted on a web page. The main advantage of hosting these web logs are their interactive feature where a web visitor gets the chance of two way communication. In the EBS campaign, the interactive features not only illustrated feedback on the â€Å"Information Evening† its self, but it also gave details on the consumers attitudes and behaviours towards Mortgage products in areas such â€Å"property tax† and â€Å"negative equity†. The blog also gave feedback concerning the venue and location was taking place. The fact that the EBS hosted these blogs on third party sites such as myhome. ie and 4. pm. ie makes it possible for the hosted websites to improve ther page ranking that leads to maxium online exposure. Quick Response Code (QR Code) QR codes are similar to the standard bar codes that currently appear on all types of cunsumer products. QR codes contain much more informaton than traditional barcodes. A QR code works by scanning the code with a mobile device that is equipped with a camera and a QR reader application. Once the QR code is scanned, it is translated into actionable information which directs the users to a text message. EBS placed the QR code in a newspapers advertisement, once scanned it directed the user to the registration page of the information evening, where they filled in the registration form to attend. This intergation between print and web via QR Codes adds a new dimension of communication to an marketing strategy. Digital Signatures/Cookies. A cookie is a piece of information in the form of small text that is placed on an internets users hard drive. Cookies can have different functions; a) They make interaction between user and website faster and easier. b) Without cookies it would be difficult for a website to allow a vistor to fill up a shopping cart or remember the users registration details. In the context of using cookies for online marketing they have the ability to collect demographic information. They also enable websites to monitor their users web activities and profile them for marketing purposes (for example, to find out which products or services they are interested in and send them targetted advertisment). EBS does have a pop up menu for cookie compliance which asks ther vistor to accept their cookie. However, the purpose may be for online marketing strategies but the website does not inform the user the purpose of the cookie. Conclusion. What the EBS mortgage information evening campaign shows is that traditional marketing is more of an extension of online marketing strategies, rather than a strategy in itself. The goal of traditional marketing now is to engage the consumer offline and then connect and convert them online. However, what the EBS marketing strategy does demonstrate is that in order that traditional to be effective with online marketing it is necessary that a) a meaningful marketing message should be the first step in any campaign. This message should contain the purpose of the marketing strategy. How will it benefit the reader? What action do you want the reader to take? b) Who is the audience? Once you have determined what you are saying it is now necessary to know who you are speaking to. It is beneficial to be specific and being focused on those people who will get the most benefit from what you are offering. c) Where is your audience? Once you know who your audience is you need to determine the best way to get your message to them. Are they using Google search, are they reading newspapers online or off, Do they read newspapers or blogs. Do they listen to radio or iPods. Do they gossip with friends at the pub or on Facebook. The EBS campaign has shown that once the marketing message has a clear purpose the audience required can be reached with a good integration of traditional and online methods.